Art Direction - teeVillain

Art Directing for a daily t-shirt website can be rather chaotic, with lots to do, even more to coordinate, and an artist a day to promote. It's a labour of love. To Celebrate, we waged a t-shirt war to see who among the current art directors working at TeeVillain would sell the most t-shirts in a given week. Team Emilie (a.k.a. the Mongooses - decidedly named by the artists in my team) went out with a Bang, exploring new ways to give consumers an inside view of how art is made, why it's made, and with love by whom. The efforts paid off, as the team assembled and prepared for a week of t-shirt themes ranging from the 80's "Terminator" to "Alien".

Design Responsibilities: concept, design refinement, Direction.
Video Responsibilities: Recording, Interviewing, Editing
Promotional work: Blogs, Articles, Facebook ads, Instagram ads, etc.